“The most difficult thing is the decision to act, the rest is merely tenacity.”
–Amelia Earhart
Business owners are world-class thinkers.
We think about the new website. The sales call. The product launch. The email campaign. The idea we’ve been “getting ready” to start since roughly the Obama administration.
Eventually, though, thinking becomes procrastination wearing a blazer.
Earhart’s point is simple: the hardest moment is deciding, “Yep. I’m doing this.” After that, success usually looks a lot less glamorous. You keep calling. Keep posting. Keep improving. Keep showing up when the first attempt produces approximately three clicks and one of them was your mom.
That’s tenacity.
You don’t need to have everything figured out before you start. In fact, you won’t.
Make the decision. Take the first swing.
Then be stubborn enough to keep swinging.
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