There are a million – or more – questions you can ask when evaluating a new initiative. The more questions you ask, the more likely you are to effectively determine if a idea is worthy of your efforts.
But even before you review the adequacy of an idea, you need to ask the most important question.
What are you trying to accomplish?
My mentors, Alan Mason and John Frost teach the importance of this question by asking it at the beginning of almost every question. As should you.
Put it this way; if you don’t know where you are trying to go, how do you know what will get you there?
Only after you determine what you’re trying to accomplish, can you truly take the right steps to get there.